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Learn more about digital marketing and grow online like never before. We will show you how to start your digital marketing journey and how to make sure your efforts pay off.
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Explore or "Growing Online" blog series for insights, tips and industry trends. Stay informed as you create content for your business.
Blogging: The Key To SEO Friendly Websites
Blogging is key to an SEO-friendly website. It boosts search rankings by integrating relevant keywords, improving engagement metrics, and providing fresh content. Blogs also allow for internal and external linking, enhancing site authority and visibility, ultimately driving more qualified traffic and growing your online presence.
FAQs
How do you determine the right keywords for our business?
The ElementSEO team constantly monitor current traffic and identify high-performing search terms. Then, expand on these keywords, explore related terms, and assess their search volume, competition, and relevance to the business goals.
Do you provide reports on the work done and results achieved?
Yes, we will constantly keep you updated with the results we are seeing from our end and are fully transparent with the work that is being done.
What is the difference between Technical SEO and On-Page SEO?
Technical SEO focuses on optimising the backend and infrastructure of a website, such as site speed, mobile-friendliness, and security. On-Page SEO involves optimising the content and HTML source code of individual pages, including meta tags, keywords, and internal linking.
How Do You Target the Right Audience?
We use advanced targeting options available on social media platforms, including demographics, interests, behaviours, location, and custom audiences based on your existing customer data. This ensures your ads reach the people most likely to be interested in your products or services.
Why are Funnel Analytics important for CRO?
Funnel Analytics are crucial for CRO as they provide detailed insights into how users move through the conversion funnel. These analytics help identify bottlenecks and drop-off points, enabling you to make data-driven decisions to optimise each stage of the funnel and improve conversion rates.
How often should my business post on social media?
Posting frequency varies by platform and audience, but maintaining a consistent schedule is key. We typically recommend posting at least once a day on platforms like Facebook and Instagram to keep your audience engaged, multiple times a day on X due to its fast-paced nature, and several times a week on LinkedIn and Pinterest, focusing on high-quality content.
How do you measure the success of a Google Ads campaign?
We use key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Regular reporting provides insights into campaign performance and areas for improvement.
Do you offer custom review management strategies?
Yes, we tailor our review management strategies to meet the specific needs and goals of your business, ensuring that our efforts align with your brand's values and customer service standards.
How long does it take to develop a Brand Strategy?
The timeline can vary depending on the complexity of the business and market. Typically, it can take anywhere from a few weeks to several months to develop a comprehensive brand strategy.
What tools are used for competitor analysis?
Common tools for competitor analysis include SEMrush, Ahrefs, BuzzSumo, SimilarWeb, and Google Alerts, which help gather data on competitors’ SEO, content marketing, social media, and web traffic.