What is Local SEO?
Local SEO (Local Search Engine Optimisation) is a strategy that helps businesses promote their products and services to local customers at the exact time they’re looking for them online. It focuses on optimising a website to be found in local search results on search engines, particularly for users searching for a specific area.
Why is Local SEO important?
Local SEO is crucial for businesses because it enhances their visibility to potential customers in their geographic area, precisely when they are searching for products or services that the business offers. By optimising for local search, businesses can appear in local search results, Google Maps, and local pack listings, making it easier for local customers to find them.
We believe in a results driven approach across our SEO services.
How does local SEO work?
Local SEO develops your online presence for local searches by verifying your Google My Business listing, ensuring consistent NAP information across directories, and encouraging customer reviews. It includes on-page SEO with local keywords, mobile optimisation, local content creation, and acquiring local backlinks.
Thanks to Merlin Cloud, I now understand my customers patterns and can therefore increase my sales.
Ben Smyth
Arma Karma
Case Studies
We’re proud to have a range of happy clients that rave about the growth we’ve given to them, check them out!
01
Helping Luxury Hospitality Stand Out
Retreat East is a luxury retreat located in Suffolk, offering unique experiences for weddings, corporate events, and romantic getaways. With high-end accommodations and a peaceful setting, their goal was to become the leading choice for these events in the London to Suffolk corridor.
02
Making Insurance Interactive
Arma Karma is an innovative insurance company aiming to transform the traditional insurance industry by making it more interactive, user-friendly, and socially responsible. Targeting individuals aged 18–34, they offer personalised online insurance for items like phones, laptops, cameras, and bikes.
FAQs
Learn more about what we do and how we do it. Anything left unanswered? Give us a call!
How does Local SEO differ from traditional SEO?
While traditional SEO focuses on improving your website’s visibility on a national or global scale, Local SEO targets local search queries to attract customers in your specific geographic area. It involves optimising for local search terms, managing online reviews, and ensuring consistent NAP (Name, Address, Phone) information across the web.
How long does it take to see results from Local SEO?
Local SEO results can vary based on several factors, including your industry, competition, and current online presence. Typically, you can start seeing improvements in local search rankings and increased traffic within 3 to 6 months of implementing a local SEO strategy.
What services are included in Local SEO?
Local SEO services typically include Google My Business optimisation, local citation building, online review management, on-page SEO for local keywords, and acquiring local backlinks.
How do online reviews impact Local SEO?
Online reviews are a significant factor in local search rankings. Positive reviews can improve your business’s visibility and credibility, leading to higher rankings in local search results. Managing and responding to reviews also shows that you value customer feedback, which can attract more customers.
How can I improve my Google My Business listing?
To improve your Google My Business listing, ensure that all information is accurate and up-to-date, add high-quality photos, encourage customers to leave reviews, and regularly post updates and promotions. This helps increase your visibility in local search results and attract more customers.
What are local citations and why are they important?
Local citations are online mentions of your business’s name, address, and phone number (NAP) on directories, websites, and social platforms. They are important because they help search engines verify the legitimacy and location of your business, which can improve your local search rankings.
Can Local SEO help with mobile search optimisation?
Yes, Local SEO is crucial for mobile search optimisation. Many local searches are conducted on mobile devices, and a strong local SEO strategy ensures that your business is easily found by mobile users searching for products or services in your area.
How do you measure the success of Local SEO campaigns?
The success of Local SEO campaigns is measured through key performance indicators (KPIs) such as local search rankings, website traffic, click-through rates, online reviews, and the number of calls or inquiries generated from local searches. Regular reports and analytics help track these metrics and adjust strategies as needed.
Why should I choose your Local SEO services?
Our Local SEO services are tailored to meet the unique needs of your business. We have a proven track record of improving local search visibility, driving more traffic, and increasing sales for our clients. Our team of experts uses the latest strategies and tools to ensure your business stands out in local search results.
Can Local SEO help my business if I have multiple locations?
Yes, Local SEO can be very effective for businesses with multiple locations. We can create and optimise separate Google My Business listings and location-specific pages for each of your locations to ensure each one ranks well in local search results for their respective areas.