Transforming Digital Presence and Creating a Brand
At EssexSEOBoost, we transformed Classic London’s brand and digital presence from the ground up. We positioned Classic London as a leader in the property maintenance industry.
Introduction
At EssexSEOBoost, we specialise in building brands from the ground up and transforming digital landscapes for our clients. Our partnership with Classic London, a property maintenance and commercial cleaning company, exemplifies how a holistic rebranding and digital strategy can position a business for success. This case study details how we rebranded Classic London, developed a complete brand kit and website, optimised their SEO, established their social media presence, and managed their Google profiles, resulting in a significant increase in visibility and conversions.
Understanding the Challenge
Classic London needed more than just an SEO boost; they required a complete brand overhaul to reflect their position as a leader in the commercial property maintenance sector. Their challenges included:
Lack of Brand Identity | Low Digital Visibility | No Social Media Strategy |
Classic London’s previous branding was outdated and didn’t align with their business vision or resonate with their target audience. | Their website and online profiles weren’t optimised, leading to poor search engine rankings and low engagement. | They lacked a cohesive social media presence, which limited their ability to connect with their audience and promote services effectively. |
Our Objectives
In close collaboration with the Classic London team, we set clear objectives:
Create a Cohesive Brand Identity: Develop a modern, visually appealing brand that represents Classic London’s core values and services.
Build a New Website: Design a user-friendly, SEO-optimised website that reflects the new brand and attracts the right clientele.
Establish a Social Media Presence: Create and manage social media profiles to increase engagement and reach.
Optimise SEO and Manage Google Profiles: Improve search engine rankings and optimise Classic London’s Google My Business profile for local visibility.
Our Approach
Brand Development and Identity Creation
We started by developing a comprehensive brand kit that defined Classic London’s new identity:
Logo Design and Colour Palette: We created a modern logo and a fresh colour palette that aligns with the professional yet approachable image Classic London wanted to convey.
Typography and Imagery: We developed guidelines for typography and selected imagery that emphasises Classic London’s commitment to quality and professionalism.
Brand Messaging: Clear and consistent brand messaging was crafted to position Classic London as an industry leader in commercial property maintenance.
Website Design and Development
With the new brand in place, we designed and built a custom website:
User-Centric Design: The website features an intuitive, easy-to-navigate structure that guides visitors to key services like MEWP hire, commercial window cleaning, and property maintenance.
SEO Optimisation: We implemented on-page SEO best practices, including optimised metadata, structured content, and keyword targeting for high-value terms.
Engagement-Driven Features: The site was designed to convert visitors into leads through engaging content, clear calls to action, and seamless integration with Classic London’s customer journey.
SEO and Google Profile Management
We targeted high-traffic keywords such as Property Maintenance Greenwich and MEWP Hire Kent. We also optimised local SEO, which helped secure top search engine rankings for location-based services.
We updated and managed Classic London’s Google profiles, ensuring accurate business information, optimised descriptions, and regular posts to improve local search visibility.
Social Media Setup and Management
We created and optimised profiles across key platforms, including Facebook, LinkedIn, and Instagram, ensuring consistent branding and messaging.
Our social media strategy focused on promoting Classic London’s services, sharing industry-relevant content, and engaging directly with potential customers. We managed all social media profiles, posting regularly to keep the audience engaged and informed about the latest services and news.
Results Achieved
Complete Brand Transformation | 311% Increase in Organic Traffic |
Classic London now boasts a cohesive and modern brand identity that resonates with their target audience and aligns with their business goals. | The new SEO strategy led to a significant increase in website traffic, particularly from non-branded keywords and local searches. |
Top Google Rankings | Improved Social Media Engagement |
Classic London now ranks in the top 5 for essential services like MEWP hire London and Property Maintenance Wembley, driving more qualified leads to their website. | The newly created social media profiles have seen a steady increase in followers and engagement, helping to build brand awareness. |
Conclusion
Our work with Classic London demonstrates the power of a full-service approach to digital marketing. By rebranding the company, optimising their digital footprint, and leveraging SEO and social media strategies, we positioned Classic London as a leader in their industry. This comprehensive transformation has set them up for continued growth and success in the competitive property maintenance market.
