What is voice search optimisation?
Voice queries (voice searches) come through virtual assistants like Siri, Google Assistant, Alexa etc. In order for your content or website to be shown when people use assistants to browse the web it has to optimised to improve visibility and rankings. Creating content that will match both voice searches and typed in queries requires following optimisation rules and SEO guidelines. Using more conversional tone, optimising long-tail keywords and adding FAQs to all your pages are a few optimisation strategies the our team implements.
Why is voice search optimisation important?
With the increased popularity of AI and creation of virtual assistant such as Amazon Alexa, Siri or Google Assistant more and more people lean towards the more convenient, hands-free way to search. That brings changes into search behaviour as users tend to be more natural, and question based than the usual type of searches. It gives you a competitive advantage, boosts your local SEO and makes the web more accessible for users with disabilities or those who find it difficult to type.
We believe in a results-driven approach across our digital marketing services.
How does voice search optimisation it work?
As many SEO related efforts understanding your audience and their needs, creating engaging, natural content and using structure data markups are key to driving voice search conversion rates.
For example ensuring your business’s Google My Business listing is complete and accurate, and adding local keywords to your website content (eg. “best digital marketing agency in Essex) ensures your business shows up in local searches. Developing FAQs that potential clients might ask (eg. How do I schedule a meeting?) and writing blogs adds to your voice search visibility and regular search ranging at the same time.
Thanks to Merlin Cloud, I now understand my customers patterns and can therefore increase my sales.
Ben Smyth
Arma Karma
Case Studies
We’re proud to have a range of happy clients that rave about the growth we’ve given to them, check them out!
01
Helping Luxury Hospitality Stand Out
Retreat East is a luxury retreat located in Suffolk, offering unique experiences for weddings, corporate events, and romantic getaways. With high-end accommodations and a peaceful setting, their goal was to become the leading choice for these events in the London to Suffolk corridor.
02
Making Insurance Interactive
Arma Karma is an innovative insurance company aiming to transform the traditional insurance industry by making it more interactive, user-friendly, and socially responsible. Targeting individuals aged 18–34, they offer personalised online insurance for items like phones, laptops, cameras, and bikes.
FAQs
Learn more about what we do and how we do it. Anything left unanswered? Give us a call!
What is voice search optimisation?
Voice search optimisation involves enhancing your website and content to rank better for voice search queries made through virtual assistants like Siri, Google Assistant, and Alexa. This process includes optimising for natural language, long-tail keywords, local SEO, and implementing structured data.
Why is voice search important for my business?
Voice search is growing rapidly, with more consumers using voice assistants for everyday queries. Optimising for voice search can increase your business's visibility, drive more traffic, and improve the user experience, especially for local searches.
How does voice search differ from traditional search?
Voice searches tend to be more conversational and use natural language. They often include long-tail keywords and questions, whereas traditional searches are usually shorter and more keyword-focused.
What are some common voice search queries?
Common voice search queries often start with questions like "What," "How," "Where," "When," and "Why." Examples include "What are the best restaurants near me?" and "How do I fix a leaky faucet?"
How can I optimise my content for voice search?
To optimise your content for voice search, focus on natural language and long-tail keywords, create FAQ pages, use structured data markup, and ensure your website is mobile-friendly and fast-loading. Address common questions directly and clearly in your content.
What role does local SEO play in voice search optimisation?
Local SEO is crucial for voice search optimisation because many voice searches are location-based, such as "near me" queries. Ensuring your business is listed accurately in local directories and optimising your Google My Business profile can improve your visibility in local voice searches.
How can structured data help with voice search optimisation?
Structured data helps search engines understand your content better and increases the chances of your information appearing in rich snippets, which are often used in voice search results. Implementing schema markup can enhance your site's relevance for voice queries.
What tools can I use to optimise for voice search?
Tools like Google Analytics, Google Search Console, SEMrush, Moz, and AnswerThePublic can help you analyse current performance, find voice search queries, and optimise your content. Additionally, tools like Schema.org can assist in implementing structured data.
How do I track the performance of my voice search optimisation efforts?
You can track the performance of your voice search optimisation efforts using Google Analytics and Google Search Console to monitor traffic and query data. Look for increases in traffic from voice search devices and improvements in rankings for question-based queries.
What are the benefits of being featured in voice search results?
Being featured in voice search results can significantly increase your visibility and drive more targeted traffic to your site. It can also enhance your brand's credibility and improve the user experience by providing quick and accurate answers to user queries.