What is Technical SEO?
Technical SEO (Search Engine Optimisation) is the behind-the-scenes process of optimising a website's infrastructure and backend to improve its visibility and ranking in search engine results pages (SERPs). It involves making sure that a website meets the technical requirements of modern search engines with the goal of improving organic rankings.
What are the benefits of Technical SEO Services?
Technical SEO Services offer numerous benefits by ensuring that a website meets the technical requirements of modern search engines, thereby improving its visibility and ranking in search engine results pages (SERPs). By enhancing crawlability and indexability, technical SEO helps search engines understand and rank your content more effectively, leading to higher search rankings and increased organic traffic. It also improves site speed and mobile-friendliness, which enhances user experience, reduces bounce rates, and increases user engagement. Implementing security measures boosts trust and credibility amongst users.
We believe in result driven approach across all of our SEO services
Crawling and Site Architecture
Site architecture refers to the way a website is organised and structured, influencing how easily users and search engines can navigate and access content. A well-designed site architecture ensures a logical hierarchy, with key pages prominently positioned and interconnected through effective navigation and internal linking. Technical SEO practices, such as optimising URLs, using breadcrumb navigation, and creating an XML sitemap, play a crucial role in enhancing this structure. These optimisations help search engines crawl and index your site more efficiently, improving your visibility and search rankings. Additionally, a clear and intuitive site architecture enhances the user experience by making it easier for visitors to find relevant information, which can lead to lower bounce rates and higher engagement.
Thanks to Merlin Cloud, I now understand my customers patterns and can therefore increase my sales.
Ben Smyth
Arma Karma
Case Studies
We’re proud to have a range of happy clients that rave about the growth we’ve given to them, check them out!
01
Helping Luxury Hospitality Stand Out
Retreat East is a luxury retreat located in Suffolk, offering unique experiences for weddings, corporate events, and romantic getaways. With high-end accommodations and a peaceful setting, their goal was to become the leading choice for these events in the London to Suffolk corridor.
02
Making Insurance Interactive
Arma Karma is an innovative insurance company aiming to transform the traditional insurance industry by making it more interactive, user-friendly, and socially responsible. Targeting individuals aged 18–34, they offer personalised online insurance for items like phones, laptops, cameras, and bikes.
FAQs
Learn more about what we do and how we do it. Anything left unanswered? Give us a call!
What is the difference between Technical SEO and On-Page SEO?
Technical SEO focuses on optimising the backend and infrastructure of a website, such as site speed, mobile-friendliness, and security. On-Page SEO involves optimising the content and HTML source code of individual pages, including meta tags, keywords, and internal linking.
How can EssexSEOBoost’s Technical SEO Services improve my website’s security?
Technical SEO includes implementing HTTPS, securing server configurations, and regularly updating software and plugins. These measures help protect your website from cyber threats and enhance user trust.
How long does it take to see results from Technical SEO improvements?
The time it takes to see results can vary depending on the specific issues addressed and the competitiveness of your industry. Typically, you can start seeing improvements in search engine rankings and site performance within a few weeks to several months.
Why are your Technical SEO Services important for my website?
Technical SEO is crucial because it ensures that your website meets the technical requirements of search engines, which can significantly improve your site's visibility, ranking, and user experience. Without proper technical SEO, even the best content may not perform well in search engine rankings.
How does EssexSEOBoost perform a Technical SEO audit?
A Technical SEO audit involves a comprehensive analysis of your website's technical aspects, including site speed, mobile optimisation, crawlability, indexability, security (HTTPS), and structured data.
What are the common issues found during a Technical SEO audit?
Common issues include slow page load times, broken links, poor mobile optimisation, missing or incorrect XML sitemaps, unoptimised images, duplicate content, and security issues like the lack of HTTPS.
How does Technical SEO impact site speed?
Technical SEO directly impacts site speed by optimising elements like image sizes, browser caching, minimising HTTP requests, and improving server response times. Faster site speed leads to better user experience and higher search engine rankings.
Do you offer ongoing technical SEO support?
Yes, we offer ongoing technical SEO support to continuously monitor and optimise your website's performance. This includes regular audits, performance reviews, updates to address new issues, and adjustments based on the latest SEO trends and algorithm changes.
Can Technical SEO help with local search optimisation?
Yes, Technical SEO can improve local search optimisation by ensuring your site is mobile-friendly, optimising for local keywords, and implementing structured data for local businesses. Additionally, maintaining accurate and consistent NAP (Name, Address, Phone Number) information across the web is crucial.
What is the importance of a responsive design in Technical SEO?
Responsive design ensures that your website provides a seamless user experience across all devices, including desktops, tablets, and smartphones. Search engines prioritise mobile-friendly sites in their rankings, making responsive design a critical aspect of Technical SEO.