What are Google Ads?
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows businesses to create and display ads to web users across various Google properties and its partner sites. Operating on a pay-per-click (PPC) model, advertisers pay a fee each time their ad is clicked. The platform offers various ad types, including search ads that appear on Google's search engine results pages (SERPs), display ads shown on websites within Google's Display Network, video ads on YouTube, shopping ads showcasing products, and app promotion ads to drive app downloads. EssexSEOBoost will select keywords relevant to your business, and through a bidding system combined with a quality score, ads are ranked and displayed to targeted audiences. This system ensures targeted advertising, measurable results, and optimised ad placement based on bid amounts and ad relevance.
How can using EssexSEOBoost for Google Ads help my business?
Using EssexSEOBoost’s experts can significantly benefit your business by leveraging their knowledge and experience to optimise ad campaigns effectively. We can save your businesses time by handling the continuous monitoring and adjustments required for successful campaigns. We improve ROI through advanced strategies, such as A/B testing, keyword research, and bid adjustments, ensuring we yield the highest possible results. We have access to advanced tools and software, providing deeper insights and more precise targeting options. We can develop and execute comprehensive advertising strategies tailored to your business goals, scale campaigns as the business grows, and continuously optimise performance based on data-driven decisions.
We believe in a results-driven approach across our Digital Marketing services.
Why should I choose your Content Creation Agency?
EssexSEOBoost are dedicated to our clients and believe in a results-driven approach with everything we do. Our experts are focused on delivering your business the growth it deserves. Choosing EssexSEOBoost means partnering with a team of experienced professionals dedicated to understanding your unique brand and delivering high-quality, Google Ads that drive results. Unlike other agencies, we prioritise a tailored approach, offering personalised Google Ad services and strategies backed by in-depth market research and data-driven insights. We are committed to helping your business grow by creating Google Ads that resonates with your audience and achieve your marketing goals.
Thanks to Merlin Cloud, I now understand my customers patterns and can therefore increase my sales.
Ben Smyth
Arma Karma
Case Studies
We’re proud to have a range of happy clients that rave about the growth we’ve given to them, check them out!
01
Helping Luxury Hospitality Stand Out
Retreat East is a luxury retreat located in Suffolk, offering unique experiences for weddings, corporate events, and romantic getaways. With high-end accommodations and a peaceful setting, their goal was to become the leading choice for these events in the London to Suffolk corridor.
02
Making Insurance Interactive
Arma Karma is an innovative insurance company aiming to transform the traditional insurance industry by making it more interactive, user-friendly, and socially responsible. Targeting individuals aged 18–34, they offer personalised online insurance for items like phones, laptops, cameras, and bikes.
FAQs
Learn more about what we do and how we do it. Anything left unanswered? Give us a call!
What are Google Ads and how do they work?
Google Ads is an online advertising platform where businesses can display ads on Google’s search engine results pages, YouTube, and other websites within Google's ad network. Ads are displayed based on keywords and operate on a pay-per-click (PPC) model, meaning you pay only when someone clicks on your ad.
Why should I use Google Ads for my business?
Google Ads offers targeted advertising, high visibility, and measurable results. It helps drive traffic, increase brand awareness, and boost sales by reaching potential customers actively searching for products or services like yours.
How much does it cost to advertise on Google Ads?
The cost of Google Ads varies depending on your industry, competition, and keywords. The EssexSEOBoost Google Ads experts can help you set a budget that maximises ROI.
How do you determine the keywords for my Google Ads campaign?
We conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. This involves analysing search volume, competition, and cost to ensure we target keywords that will drive valuable traffic.
What types of ads can I create with Google Ads?
Google Ads offers various ad formats including search ads, display ads, video ads, shopping ads, and app promotion ads. Each type serves different purposes and can be tailored to meet your specific marketing goals.
How long does it take to see results from Google Ads?
While initial results can be seen within a few weeks, significant outcomes typically occur over several months of consistent optimisation. The timeline depends on factors like your industry, competition, and ad budget.
How do you measure the success of a Google Ads campaign?
We use key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Regular reporting provides insights into campaign performance and areas for improvement.
What is included in your Google Ads Management Services?
We can take over the management of existing Google Ads campaigns or our team can work with you to create an entirely new Google Ads campaign. We will conduct an audit to identify areas of improvement or new opportunities and implement strategies to enhance performance and ROI.
How do you optimise my Google Ads campaigns?
We continuously monitor and adjust your campaigns through A/B testing, bid management, keyword refinement, and ad copy optimisation. Our goal is to improve ad performance and ensure cost-effectiveness.
Why should I choose EssexSEOBoost for your Google Ads Management Services?
EssexSEOBoost offers expertise, experience, and a data-driven approach. We provide personalised strategies, transparent reporting, and continuous optimisation to ensure your Google Ads campaigns achieve the best possible results.